Beyond HBOT. The Mobile DoctoriumGP concept covering 83 mapped venues across 7 categories — farm shops, garden centres, racecourses, gyms, hair salons, corporate offices, hotels & spas, country clubs & golf clubs. Tiered pricing (free at football, £5 at pub, premium at hotel/office). Tanita roadshow, EMSella demos, mobile menopause talks, corporate wellness days, country shows, retirement villages, prostate-cancer support groups, weight-loss groups, GP signposting partnerships.
The mobile programme is not just HBOT. The HBOT pop-up programme is one specific deployment of a broader concept — "Mobile DoctoriumGP" travelling to where DoctoriumGP's potential customers already are. Different venues warrant different kit, different pricing, different operator profile.
Tiered pricing principle. A free Tanita scan at a football club is brand exposure. A £5 scan at a pub filters no-shows and pays for petrol. A £25 insight session at a farm shop is the entry product. A £1,500-day at a corporate HQ is the highest-margin deployment of the same kit. Same van, same Tanita, different pricing per audience.
Lead-gen funnel into the clinic. Every venue feeds the clinic via the £99 consult → £349 Stride bloods → £495 EMSella → £2,995 Optimise membership → £14,500 concierge funnel. The mobile programme is the cash-light, lead-rich top of that funnel.
83 mapped venues across 7 categories within 80 miles of Derby. 6 routing clusters defined for efficient day-trips. Confirmed targets include Denstone Farm Shop, Uttoxeter Racecourse, Your Padel Uttoxeter. Top demographic-match: Chatsworth Estate Farm Shop, Croots Farm Shop (Duffield), Tori & Ben's (Melbourne), Planters at Bretby, Fairways Garden Centre Ashbourne, Hoar Cross Hall, Breedon Priory Spa, Kedleston Park GC, Breadsall Priory.
Same kit, same Tanita, different pricing per audience. Built around the principle "they don't need to know I do it free at the football club or charge more at the swanky hotel or office compared to the pub and factory canteen".
| Venue tier | Format | Same-day revenue | Net day mid |
|---|---|---|---|
| Football clubs | Free Tanita + email capture + prize draw | £0 same-day | Pipeline-led |
| Pubs & factory canteens | £5 Tanita filter + tiered upsell | £225-450 same-day | ~£150-375 |
| Farm shops & garden centres | Saturday recurrence + product upsell | £1,960 mid (20 scans + 8 products + 2 deposits) | ~£1,400 |
| Gyms / CrossFit boxes | Members' Body-Comp Day + supplement upsell | £600-1,200 | ~£800-1,000 |
| Hair / beauty salons | Skin + menopause crossover | £400-900 | ~£300-700 |
| Hotels & spas | Premium MOT + treatment bookings | £1,500-2,200 | ~£1,200-1,700 |
| Country clubs / golf | Members' quarterly evening | £500-900 + course pipeline | ~£600-1,000 |
| Corporate offices | Free for employees, employer pays per head | £1,750-2,500 invoice + upsell | ~£1,500-2,500 |
Group venues so a single van deployment covers 2-3 stops. Saves fuel, multiplies revenue per outing.